Bridgestone | Art of Performance

Can a tyre create art? Utilising Spatial AI and data-driven technology, we gathered performance data from each tyre, shaping it into digital brushstrokes. 

Agency: Distillery
ECD: Guillet Libby
TV Producer: Dora Claire
DOP: Jani Hakli

Production Company: electriclime┬░
Executive Producer: Michael Ahmadzadeh
Producer: Cole Tranter
Producer: Layal Mooti
Data Artist & Tech: Radarboy3000
Post: Clockwork
Colourist: Janni Kronenberg

Line Production Company: Benetone
Line Producer: Jour
1st AD: Pong
Gaffer: Tong
1st AC: Muu
Key Grip: Su
Production Designer: Ake